New research suggests cruise holidays are starting to appeal much more to younger people.
Although cruises are often associated with older travellers, a survey by Mintel suggests that 40 per cent of people between the ages of 15 and 24 would consider taking a cruise in the future.
The research highlights the fact that only four per cent of 15 to 24-year-olds have been on a cruise before, compared with 32 per cent of people aged 65 to 74.
Tom Rees, senior travel and tourism analyst at Mintel, said: "Young adults like the idea of an adventure at sea and the house party atmosphere of an onboard holiday can appeal to many young package holidaymakers as a change from resort-based trips.
"The key is getting the product right. Given the market trend towards shorter cruises departing from UK ports, short themed breaks or even floating music festivals, promoted through social media, can be a way to attract a younger clientele."
Interestingly, Mintel's survey shows that young people see cruises as a good way of discovering new destinations, while more than a quarter think they offer a good way to meet new people.
What do you think of this shift in attitude? Could music festivals on a cruise ship work?