New research suggests cruise holidays are starting to appeal much more to younger people.
Although cruises are often associated with older travellers, a survey by Mintel suggests that 40 per cent of people between the ages of 15 and 24 would consider taking a cruise in the future.
The research highlights the fact that only four per cent of 15 to 24-year-olds have been on a cruise before, compared with 32 per cent of people aged 65 to 74.
Tom Rees, senior travel and tourism analyst at Mintel, said: "Young adults like the idea of an adventure at sea and the house party atmosphere of an onboard holiday can appeal to many young package holidaymakers as a change from resort-based trips.
"The key is getting the product right. Given the market trend towards shorter cruises departing from UK ports, short themed breaks or even floating music festivals, promoted through social media, can be a way to attract a younger clientele."
Interestingly, Mintel's survey shows that young people see cruises as a good way of discovering new destinations, while more than a quarter think they offer a good way to meet new people.
What do you think of this shift in attitude? Could music festivals on a cruise ship work?
No doubt young cruisers like to party. But that is not the only attraction for the young. My daughter's cruise adventures began when, at thirteen years of age, she decided to take Dad on a weekend cruise to the Bahamas for Father's Day. She is now nearly 30 and happily married, and has been an avid cruiser for years. But I would have to agree that a music festival at sea would certainly attract the young crowd. It sounds like a great idea. Andy, Cruisin Susan cruise & travel blog - http://cruisesuz.com
Posted by: Andrew Kruglanski | 05/30/2012 at 08:04 PM
i'd defo recommend it, i loved the cruise i went on before, theres something for everyone
Posted by: Pearl Kingston | 05/29/2012 at 04:36 PM