One of Costa Cruises' most popular vessels has signed up to a new environmentally-focused initiative to encourage more onboard recycling.
In what is being described as a first for the cruise holiday industry, the Costa Pacifica will feature three special waste streams for packaging, biodegradable waste and paper.
These streams will take this previously-discarded rubbish and treat it so that it can be recycled and reused as by-products on board.
It's all part of a new 'Sustainable Cruise' project which is being co-funded by the European Commission.
The idea behind the scheme was to highlight the need for more European Union Directives related to waste on board cruise ships, with Costa Cruises among those firms eager to encourage more recycling at sea.
Aside from the vessel itself, the project also involves the effective coordination of waste disposal in port, to ensure all goods are disposed of in an environmentally friendly and sustainable manner.
Commenting on the plans, Costa Cruises vice president of quality standards compliance and auditing Ernesto Gori said: “The fact that we are the first cruise company in the world to carry out such a landmark experiment, which will lead to even higher standards in the treatment of shipboard waste, is further tangible evidence of our environmental excellence.”
The project is welcome news to Costa Cruises, which has faced a barrage of criticism following the sinking of the Costa Concordia off the coast of Italy earlier this year.