Posted by Susan O’Driscoll
The longest live TV documentary in history was broadcasted across the world recently.
"HURTIGRUTEN - MINUTT FOR MINUTT" is 134 hours coverage of a voyage by Hurtigruten from Bergen to Kirkenes and has been viewed in no less than 148 countries.
The Norwegian Broadcasting Corporation’s show, which was streamed online and shown on TV, is also entering a claim to the Guinness World Record for the longest live TV documentary.
Three million Norwegians tuned in producing the record-breaking ratings with an additional 2.9 million watching it online.
Half of the online viewers were based outside Norway and the UK was the fifth most popular country in terms of viewing figures. During the screening, Hurtigruten was the trending topic on Twitter, at one time with one tweet every six seconds.
The show’s Facebook site ‘Hurtigruten minute by minute’ received 65,000 ‘likes’ during the five-and-a-half day voyage.
Live coverage included Geirangerfjord and the western fjords of Norway, the crossing of the Arctic Circle, the Lofoten Islands, North Cape and the midnight sun.
Hurtigruten UK managing director Kathryn Beadle said: “Nobody could have imagined just how popular this show proved to be.
“Along the coast, crowds turned up in every port to welcome the ship and boats joined in to escort her along the way. The impressive figures demonstrate clearly show the incredible interest there is in Hurtigruten’s voyages along the Norwegian coastline and the global fascination there is for NRK’s innovative concept – Slow-TV.”
If you haven't got a spare 134 hours take a look at this sampler for just one minute.